Marketing Major

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing. Please visit http://business.fiu.edu/landon/marketing.cfm for more information on the Marketing Major.

Undergraduate Certificates

• Export-Import Management
• Retail Marketing and Management
• Sales and Customer Relationship Management

Course Syllabi